If you’ve been around for a while, welcome back.
If you’re new here, hi — I’m Kaitlin. And this isn’t just a blog.It’s the realest, rawest, most me thing I’ve put on the internet in a long time.
And I’ve got a feeling it’s going to feel like home for you, too.
Because here’s the deal:I’ve spent years building a business that looks really damn good on paper.
Six-figure launches. Packed programs. Speaking gigs.
But the truth? It didn’t always feel like mine.
Somewhere between “doing the right thing” and “following the strategy,” I started to lose her — the woman I actually wanted to be.
The one who doesn’t need to prove her worth with back-to-back client calls.
The one who knows she’s magnetic when she’s rested, regulated, and rooted.
The one who wants to grow a business and go to bed proud of how she lived her day.
So I burned it down.
Not the whole business — just the bullshit.
The branding that didn’t fit. The rules that weren’t mine.
The pressure to be someone I’m not in order to be “taken seriously.”
And I rebuilt this —A brand, a mission, and a movement for women who want to Be Everything And More.
Because here’s what I believe now:
- Strategy is important. But you are the strategy.
- Growth is good. But not if it costs you your joy, your nervous system, or your voice.
- Your business should fit your life — not the other way around.
That’s what this new space is about.
So what can you expect from the blog?
SHE IS THE STRATEGY — where we talk about identity, self-trust, and what it means to lead a business from your inner power (not a cookie-cutter blueprint).
BIG BUSINESS ENERGY — bold takes on marketing, offers, sales, and visibility that feel like you and work in the real world.
OFF THE CLOCK — the behind-the-scenes of motherhood, wellness, dating, friendships, healing, and all the habits and breakdowns that shape the woman behind the brand.
IN THE ROOM — what happens when women gather in real life. Retreats, community, connection — the soul of it all.
BE EVERYTHING AND MORE (The Podcast) — every episode, expanded. The juicy convos we started on air, deepened on the page.
If you’re a woman who’s been scaling, showing up, doing the thing — but secretly wondering if there’s more for you than just making money and staying afloat…
This is your space.
I’ll be here every week writing like we’re having coffee and talking about the stuff that actually matters.
And if something I say lights a fire in you? Email me. DM me. Come to a retreat.
Let’s get in the room together.
The truth is:
You’ve always been her.
You’ve just been busy surviving the version of success someone else sold you.
Now? We’re doing it different.
Welcome to the new era.
We’re just getting started.
xo,
Kaitlin
